The proven playbook for building your coaching business.

This 12-day program is designed for current or aspiring business coaches who want to build a sustainable and fulfilling coaching practice. It offers a proven pathway to working just three days a week, earning more than in a typical full-time role, and enjoying greater job security.

Developed by a seasoned coach, Robert Bentley with over 20 years of experience, the program is built on real-world success. Since launching in 2003, the program’s creator has built a thriving client base, founded the Acuity coaching group, trained in mindfulness, studied at Harvard Business School, and authored three books.

Their journey demonstrates the transformative power of coaching — both professionally and personally — and this program is designed to share those insights with others ready to take the next step.

SPECTACLEMEDIA24-6445

Value & Impact

The program equips you with essential skills and strategies to become a business coach.
Work-Life 
Balance
Work-Life 
Balance
Potential to work 3 days a week & earn more than a traditional job
Career 
Transformation
Career 
Transformation
Opportunity to change lives, including your own, through coaching
Sustainable Client Base
Sustainable Client Base
Learn how to build and maintain a 
robust client network
Proven Strategies
Proven Strategies
Access to tried and tested methods 
for effective business coaching

Master the core principles of coaching.

Unlock your full coaching potential with our proven methodologies and strategic insights.

Master the core principles of coaching.

Unlock your full coaching potential with our proven methodologies and strategic insights.

Coaching Concepts

Learn the key contextual models used by Acuity to drive awareness, clarity and understanding. Learn how to make sense of content that confuses, and get to the source issue that is blocking the business owner from making real progress. Learn how to apply commercial models, and human ones too.

Coaching Skills

Develop the skills necessary to coach anyone, anywhere, anytime, for the rest of your career. Learn the key drivers of humans, and how to reach even the most unaware of individuals. Develop the ability to shift them, both personally and professionally.

Coaching Plan

Understand how to conduct a thorough fact find, formulate a coaching plan, roll it out, and manage progress. Establish the road map for your coaching relationship, so both you and your client know what’s coming up, what the outcomes are, and what happens next.

Coaching Practice

Wrap all these skills into a practice model that allows you to find prospects, convert them into long-standing clients, and to deliver real value that delights them, so they will refer you all over town to their fellow business owners. Develop the skills that allow you to walk the talk, role-modelling for your clients how to run a successful business.
SPECTACLEMEDIA24-6540
SPECTACLEMEDIA24-6453
Untitled design (2)
SPECTACLEMEDIA24-6431
Mark

“The Playbook didn’t just give me tools it gave me clarity and structure. Now I have paying clients, a plan, and confidence.”

— Mark C
Olivia

“The Playbook gave me more than a framework - it gave me focus and real results. I’ve landed clients, clarified my offer, and feel confident moving forward.”

— Olivia D
┬®iananderick20230919_0249

“Before The Playbook, I was second-guessing everything. Now, I’ve got paying clients, a clear direction, and the confidence to keep growing.”

— Rachel R

Backed by Acuity Business Coaching Group: A Program Built for Success

Acuity Business Coaching Group is a trusted and accredited organisation dedicated to empowering business coaches with proven strategies, tools, and support.

With a strong foundation in industry best practices, Acuity helps coaches drive meaningful results for their clients and build sustainable, high-impact businesses. Now, Acuity proudly backs the Business Coaching Playbook, a program designed to equip coaches with the essential resources and guidance needed to elevate their coaching success.

More about the Acuity Group
┬®iananderick20230919_0124

Built for the visionaries, change-makers and trailblazers.

This program is designed for aspiring and established business coaches, entrepreneurs, and professionals seeking to enhance their coaching skills.

  • Aspiring coaches ready to elevate their business.
  • Entrepreneurs seeking guidance for sustainable growth.
  • Professionals interested in innovative coaching techniques.
SPECTACLEMEDIA24-6556

FAQs

Find answers to frequently asked questions about our program, coaching approach, and what you can expect to achieve.
Book a conversation

The full program runs over 12 days, with breaks between modules to allow your brain to absorb and adapt to the new way of thinking required to coach like we do. It’s not 12 days straight. You need time to practice and rest and get your neurons firing in new directions.

SPECTACLEMEDIA24-6525

Ready to change the trajectory of your life?

Book a conversation