About the Program

This 12-day program is for existing or aspiring business coaches who want to build a sustainable business coaching practice. Imagine working only three days per week, earning more than you do in your current role, and having more job security than anybody you know?

After 20 years of running a successful business coaching practice, the time has come for me to share with you how I do what I do. My coaching practice has taken me around Australia and around the world, and I couldn’t have imagined that when I first started, back in 2003.

Since then, I have built a robust client base, started a coaching group called Acuity, become a trained mindfulness teacher, been to Harvard Business School, and written three books. Being coached, and becoming a coach has changed my life in ways I could only have dreamt of, and unlocked opportunities that have been immensely rewarding.

Standard of Coaching in Our Program
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Meet your coach,
Robert Bentley

Throughout my 20+ year career as an international business coach, I’ve had the privilege of guiding a diverse range of clients through critical moments of growth and transformation. Whether you’re just starting your entrepreneurial journey or leading a well-established company aiming to redefine its future, I’m here to support you every step of the way.

My journey has led me to author three books on small business and lifestyle, and study small business at Harvard Business School. As a trained mindfulness teacher with experience conducting MBSR programs, I integrate a holistic approach into my coaching practice.

My background as a former member of the elite SAS has profoundly shaped my approach to personal and professional development. Today, as one of four directors at Acuity Group, I continue to leverage my skills to help leaders, managers, and business owners in small to medium enterprises achieve their goals.

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Active Clients
6,341
Coaching Sessions
106
Alumni Clients
232
Strategic Reviews
Mark

“The Playbook didn’t just give me tools it gave me clarity and structure. Now I have paying clients, a plan, and confidence.”

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“Before The Playbook, I was second-guessing everything. Now, I’ve got paying clients, a clear direction, and the confidence to keep growing.”

Olivia

“The Playbook gave me more than a framework - it gave me focus and real results. I’ve landed clients, clarified my offer, and feel confident moving forward.”

Discover your purpose

Align your purpose with a thriving practice.

Discover your purpose

Align your purpose with a thriving practice.

Clarify your purpose

Discover your purpose, or come home to what you know it is, and help your clients discover theirs

Adopt our practice model

Adopt a proven practice model that works, stop wheel spinning, and get your economic engine working

Onboard clients

Qualify to run one of our new referral groups, XV Premium BD, and build your client base

Change your life

Build the lifestyle you've always wanted, while developing yourself with other like-minded coaches
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A platform designed for coaching success

The BCP platform empowers certified coaches to confidently step into business with zero technical complexity, instant credibility, and a flexible model — all supported by a customised, branded professional portal, an integrated client management system, task allocation and progress tracking tools, and ongoing training resources.

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About the Licence

Backed by Acuity Group: A Program Built for Success

Acuity Group is a trusted business coaching firm that has been helping privately owned businesses grow and flourish over the past 20 years.

With clients in Australia and around the world, Acuity has tested and developed robust coaching models in many different industries, and is proud to be offering licenses to graduates of the Business Coaching Playbook. It’s not just education, it’s a license to live the life you’ve dreamed of, and to make a real difference to the lives of business owners and their families.

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Ready to change the trajectory of your life?